Asset Framing – Mastering the Art of Storytelling

Feb 24, 2017
10:15 am - 10:35 am
Little Haiti Cultural Complex - 212 NE 59th Terrace, Miami, FL 33137

Asset Framing – Mastering the Art of Storytelling

Based upon the research of Daniel Kahneman, Chip Heath, Jonah Sachs, Monique Sternin and Jonah Berger; Trabian devised a community engagement and transformation theory called “Asset-Framing” and through the Knight Foundation he worked with social impact design firm, Context Partners, and marketing giant, Ogilvy & Mather, to apply it regarding black males of Baltimore, Detroit, Philadelphia, Pittsburgh, Akron, and Miami.