Being Colored is Good for Business
Monetizing Culture Through Content
Minorities are faced with a set of unique challenges in obtaining funding for just about anything. How then can we embrace culture and celebrate differences while making money at the same time? Join Larry Ossei-Mensah in a spirited session on how cultural movements break out of niche beginnings to become profitable in the mainstream. Be able to leverage your cultural intelligence in pursuing potential funding from major corporations, VC’s and investors. Explore what these companies l look for when developing successful marketing and advertising campaigns and strategic investments for African-Americans, Hispanics, Asian-Americans, Interracial, and other niche audiences.