Growing up in the San Francisco Bay Area, Tanya studied technology and its socioeconomic impacts on rural economies at UCSD. Conducting a number of studies on financial technology advancements in Oaxaca, Mexico, she co-authored “The Economics of Migration”, published by the University of California. Shortly thereafter, Menendez joined the Google Strategy and Integration group advising on internal system operations. In 2011 Menendez partnered with Matthew Burnett on The Brooklyn Bakery to manage sales and operations. While at The Brooklyn Bakery, she came up with the idea to create a platform for entrepreneurs to be able to easily access American manufacturers. Combining her experience in operations / automation with Matthew’s experience in global manufacturing, they started Maker’s Row.